icy blond shampoo

A paraben-free shampoo for very light/platinum blondes that fights brassiness & highlights cool tones for an idyllic icy finish.

£22.15

Whether natural or colour-treated, every blonde knows how hair colour can yellow. counteract unwanted brassy tones with milk_shake icy blond shampoo. departing from traditional purple shampoo for blondes, this formula has a special black pigment that neutralises warm tones & enhances ashy, cool colours. Each wash tones, smooths, and hydrates hair, leaving behind a refreshing fruity scent.

neutralises yellow & orange tones thanks to its exclusive black pigment.
enhances ash, cool, and icy blondes for a more refined, luminous finish.
gently cleanses without stripping the hair.
ideal for blonde, bleached, grey, or lightened hair.
helps maintain salon colour between appointments.
professional-strength pigments for visible results.

departing from traditional purple shampoo for blondes, this formula has a special black pigment that neutralises warm tones & enhances ashy, cool colours

Pair With

For the perfect icy-cool blonde routine:

milk_shake® icy blond conditioner: to soften, hydrate and lock in cool pigments.

milk_shake® icy blond toner: to soften, hydrate and lock in cool pigments.

milk_shake® silver shine whipped cream : for added softness and colour maintenance between washes.

say goodbye to unwanted warmth and hello to icy, ash-perfect blondes. milk_shake® icy blond shampoo is a specialist toning shampoo for blonde, lightened, bleached, or grey hair, formulated with a unique black pigment that effectively counteracts yellow, brassy, and orange tones. It gently cleanses while refreshing blonde shades, leaving hair bright, cool, and beautifully maintained.

Apply evenly over damp hair, leave in for a few minutes, then rinse. For a more intense result, leave in for a few minutes more. The icy blond products contain pigments that can give a very intense result on porous hair; once the desired result has been reached, alternate with a different shampoo to maintain the results. Proceed with icy blond conditioner.
Use regularly for bright, icy results and follow with Icy Blond Conditioner for maximum softness and tone.

this fresh, fruity & vibrant scent evokes the fragrance of juicy grape, berry and airy florals

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, PEG-8 Dimethicone, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Vitis Vinifera (Grape) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Ethylhexyl Methoxycinnamate, Acid Violet 43, CI 77266 (nano) (Black 2), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate.

Please note we recommend performing a patch test 48 hours before application. Note: Because this formula contains powerful pigments, porous hair may hold colour more intensely.

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complete the look

build your full milk_shake® haircare routine for salon-quality results at home. each product is designed to work together to cleanse, treat, and finish the hair for maximum performance and visible results.

pair with complementary products to enhance condition, boost manageability, and extend your style between washes. from hydration and repair to toning and frizz control, complete the routine for healthier, stronger-looking hair every day.