icy blond shampoo

Say goodbye to unwanted warmth and hello to icy, ash-perfect blondes. milk_shake® icy blond shampoo is a specialist toning shampoo for blonde, lightened, bleached, or grey hair, formulated with a unique black pigment that effectively counteracts yellow, brassy, and orange tones. It gently cleanses while refreshing blonde shades, leaving hair bright, cool, and beautifully maintained.

This professional-quality formula is designed for anyone who wants to restore clarity, boost cool tones, and maintain a fresh-from-the-salon blonde at home.

✨ Key Benefits

• Neutralises yellow & orange tones thanks to its exclusive black pigment.
• Enhances ash, cool, and icy blondes for a more refined, luminous finish.
• Gently cleanses without stripping the hair. 
• Ideal for blonde, bleached, grey, or lightened hair.
• Helps maintain salon colour between appointments.
• Professional-strength pigments for visible results.

💛 How to Use

1. Apply evenly to damp hair.
2. Massage gently and leave for a few minutes.
3. Rinse thoroughly.
4. For a stronger toning effect, leave on for a few additional minutes.
5. Once desired tone is achieved, alternate with your regular milk_shake® shampoo to avoid over-toning.
6. Follow with icy blond conditioner for best results.

Note: Because this formula contains powerful pigments, porous hair may hold colour more intensely.

🤍 Pair With

For the perfect icy-cool blonde routine:

milk_shake® icy blond conditioner: to soften, hydrate and lock in cool pigments.

milk_shake® icy blond toner: to soften, hydrate and lock in cool pigments.

milk_shake® silver shine whipped cream: for added softness and colour maintenance between washes.

Apply evenly over damp hair, leave in for a few minutes, then rinse. For a more intense result, leave in for a few minutes more. The icy blond products contain pigments that can give a very intense result on porous hair; once the desired result has been reached, alternate with a different shampoo to maintain the results. Proceed with icy blond conditioner.

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, PEG-8 Dimethicone, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Vitis Vinifera (Grape) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Ethylhexyl Methoxycinnamate, Acid Violet 43, CI 77266 (nano) (Black 2), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate.