icy blond shampoo

Whether natural or colour-treated, every blonde knows how hair colour can yellow. counteract unwanted brassy tones with milk_shake icy blond shampoo. departing from traditional purple shampoo for blondes, this formula has a special black pigment that neutralises warm tones & enhances ashy, cool colours. Each wash tones, smooths, and hydrates hair, leaving behind a refreshing fruity scent.

• neutralises yellow & orange tones thanks to its exclusive black pigment.
• enhances ash, cool, and icy blondes for a more refined, luminous finish.
• gently cleanses without stripping the hair. 
• ideal for blonde, bleached, grey, or lightened hair.
• helps maintain salon colour between appointments.
• professional-strength pigments for visible results.

departing from traditional purple shampoo for blondes, this formula has a special black pigment that neutralises warm tones & enhances ashy, cool colours

Pair With

For the perfect icy-cool blonde routine:

milk_shake® icy blond conditioner: to soften, hydrate and lock in cool pigments.

milk_shake® icy blond toner: to soften, hydrate and lock in cool pigments.

milk_shake® silver shine whipped cream: for added softness and colour maintenance between washes.

Apply evenly over damp hair, leave in for a few minutes, then rinse. For a more intense result, leave in for a few minutes more. The icy blond products contain pigments that can give a very intense result on porous hair; once the desired result has been reached, alternate with a different shampoo to maintain the results. Proceed with icy blond conditioner. Use regularly for bright, icy results and follow with Icy Blond Conditioner for maximum softness and tone.

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, PEG-8 Dimethicone, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Vitis Vinifera (Grape) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Ethylhexyl Methoxycinnamate, Acid Violet 43, CI 77266 (nano) (Black 2), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate.

Please note we recommend performing a patch test 48 hours before application. Note: Because this formula contains powerful pigments, porous hair may hold colour more intensely.