{"product_id":"curl-passion-primer","title":"curl passion primer","description":"\u003ch2\u003e\u003cspan\u003emilk_shake® curl passion primer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe secret to beautifully defined, long-lasting curls starts before styling. milk_shake® curl passion primer is a lightweight, multi-tasking curl prep spray designed to detangle, hydrate, and smooth the hair while creating the perfect foundation for styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIdeal for wavy, curly, and coily hair, this curl-loving primer helps seal the cuticle, reduce frizz, and improve manageability, making styling easier while helping curls maintain their shape and definition for longer. Whether you're diffusing, air drying, or blow-drying with a brush, curl passion primer leaves hair feeling soft, hydrated, and beautifully shiny.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEven better? It can be used on second-day curls to revive, refresh, and bring bounce back to your style between wash days.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Your Curls Need a Primer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCurly hair naturally requires more moisture and care than other hair types. Without the right preparation, curls can become dry, difficult to manage, and prone to frizz. curl passion primer works as the essential first styling step, helping to lock in hydration, smooth the hair cuticle, and create the ideal base for your favourite curl products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBy prepping the hair before styling, curls are left looking more defined, softer, and easier to control throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDetangles and improves manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHydrates and softens curls without weighing them down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps seal and smooth the hair cuticle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReduces frizz and flyaways\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances curl definition and longevity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdds softness and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRevives and refreshes second-day curls\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eIdeal for diffuser drying, air drying, or blow-drying\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003ePair With\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor the ultimate curl routine, use alongside:\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003e\u003ca href=\"https:\/\/milkshakehaircare.co.uk\/collections\/curl-passion\/products\/curl-passion-shampoo\" target=\"_blank\" rel=\"noopener\"\u003ecurl passion shampoo:\u003c\/a\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eGently cleanses while maintaining essential moisture.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003ca href=\"https:\/\/milkshakehaircare.co.uk\/collections\/curl-passion\/products\/curl-passion-conditioner-new\" target=\"_blank\" rel=\"noopener\"\u003e\u003cb\u003ecurl passion conditioner:\u003c\/b\u003e\u003c\/a\u003e\u003cspan\u003e Hydrates, softens, and helps combat frizz.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003ecurl passion defining gel:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Provides flexible hold, definition, and humidity protection.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eTogether, the curl passion range works to reveal the natural beauty of your curls, helping them look healthier, softer, and more defined every day.\u003c\/span\u003e\u003c\/p\u003e","brand":"milkshakehair","offers":[{"title":"200ml","offer_id":63774649713017,"sku":"Z110050CCPR025","price":24.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/0925\/2771\/files\/curlpassionprimer-200ml.png?v=1781606610","url":"https:\/\/milkshakehaircare.co.uk\/products\/curl-passion-primer","provider":"milkshakehair","version":"1.0","type":"link"}