milk_shake Lifestyling AMAZING
Say hello to milk_shake AMAZING! The multi-tasking hair hero that fights humidity and leaves hair amazing day after day! Organic ingredients including Apple, Lemon and Blueberries combine with state-of-the-art polymers that are activated and give structure with heat to create a waterproof film that covers the hair completely, sealing the cuticle. Listening to hairdressers across the globe, milk_shake AMAZING has not only become their must-have kitbag hero, it’s also many of their client’s new favourite hair product for 2021! We questioned milk_shake Education Manager, Josie Newman, to find out all we need to know about the AMAZING benefits of using Lifestyling AMAZING - the very latest addition to the milk_shake Lifestyling range! What is milk_shake AMAZING? milk_shake Lifestyling AMAZING is used as a pre-styling spray. It’s a lightweight product that uses heat-activated technology to protect hair from heat damage and prevent frizz by coating each strand with special polymers that encase the hair from root to end. The special polymers help in moisture-retention which prevents heat damage and helps to seal in colour as well as giving a mirror-like shine. So what are all the benefits to the hair? / a protective layer forms that stops humidity from penetrating into the hair fibre / protects from the stress of heated tools / stops hair colour from fading / reduces drying time / improves manageability / hair is silky for days How long does AMAZING remain effective in the hair? AMAZING is a powerful pre-styling tool, the frizz-fighting effects of which can last up to two shampoos. You will notice that this is a very lightweight, fragrance-free formula and it leaves absolutely no residue in the hair which makes it even more appealing. Even better, it will not conflict with any other products that you choose to use as part of your everyday styling routine. Who is AMAZING suitable for? AMAZING is suitable for anyone who uses a hairdryer or hot styling tools on their hair. It works on all hair textures and lengths but for those of us who battle with frizz hair, we will see the most dramatic benefits. What are the main causes of frizzy hair? Frizzy hair occurs due to a lack of moisture in the hair. This causes the hair to seek moisture from the air around it which is why humidity will often exaggerate the problem. In addition to the weather and a lack of moisture, other factors such as damage to the cuticle from over use of hot styling tools; over-washing; and rough towel drying can leave hair more vulnerable to frizz. How to use milk_shake AMAZING Step 1. Divide clean, damp hair into sections Step 2. Spray Lifestying AMAZING over each section from root to tip and distribute evenly with a wide toothed comb. It is important to note that you should make sure that all hair is fully covered with the product. *NOTE: For best results, do not use any other products before applying Lifestyling AMAZING. Step 3. After the application, style hair by applying tension with a round brush. The effects should last through 1-2 shampoos.